Run every project's sales in one place. Leads from Facebook and Google ads, WhatsApp, portals and the site office land in the right project, reach the right telecaller in seconds, and are tracked through site visit to booking.
No credit card needed. Plans from ₹599 per user per month.
A builder CRM is sales software for real estate developers. It collects enquiries for each project from ads, WhatsApp, property portals and the site office, gives every lead an owner, reminds the team to follow up, and tracks each buyer from first call to site visit and booking, project by project.
Most developer sales teams in India start with Excel sheets per campaign and WhatsApp groups. That works for one launch. With several projects, a telecalling team and ads running every week, leads get called twice or not at all, site visits are counted from memory, and nobody can say which campaign sold flats.
Arthaleads keeps each project's leads, team and media together, so the sales head sees every project on one screen and every agent sees only what is theirs.
From launch to booking, in four steps.
Add the project with its RERA number, location, price range and configurations, upload brochures, floor plans and videos, and assign the sales team.
Facebook and Instagram lead ads and WhatsApp chats come in automatically, and Google lead forms do too on Enterprise. Portal sheets are imported, and walk-ins scan the project's QR code at the site office.
Each lead gets an owner and a push alert. Follow-ups are dated, overdue ones turn red, Hot Today shows who to call first, and the WhatsApp AI agent answers buyers at night.
Leads move through Site Visit and Negotiation to Closed Won, and managers see conversion by project, by source and by agent.
The plan each feature starts on is shown on its card.
Each project keeps its own leads, team and media. Two projects on Starter, unlimited on Growth. Move leads between projects with their history.
From the Starter planEvery project gets a QR code for hoardings, brochures and expo stalls. A visitor scans it, fills a short form and becomes a lead, tagged by source.
From the Starter planLeads from Facebook and Instagram lead forms arrive in seconds with the campaign attached. No downloading sheets from Ads Manager. Google Ads lead forms are on Enterprise.
From the Starter planBring in leads from 99acres, MagicBricks and Housing.com by importing the CSV or Excel export. Duplicate phone numbers are skipped.
From the Starter planEvery new lead gets an owner the moment it arrives, shared out evenly across the team, so no lead waits and none is called twice. Add routing rules by campaign on top.
From the Growth planSite Visit is a stage in the pipeline, so visits are counted per project and per agent instead of being remembered at the weekly meeting.
From the Starter planSite and field staff clock in from their phone with a selfie and location. Admins see who is in today and export attendance reports.
From the Growth planConversion by project, leads by source, team performance and stale-lead alerts, so the sales head sees every project on one screen.
From the Growth planWhat changes once several projects and a telecalling team share one system.
Sheets and WhatsApp groups: A sheet per campaign and agents' phones
Arthaleads builder CRM: One list per project, with the source on every lead
Sheets and WhatsApp groups: Downloaded and shared hours later
Arthaleads builder CRM: Imported automatically and assigned in seconds
Sheets and WhatsApp groups: Two agents call the same person
Arthaleads builder CRM: The repeat number is flagged as a duplicate
Sheets and WhatsApp groups: Counted from memory at the weekly meeting
Arthaleads builder CRM: A pipeline stage, counted per project and per agent
Sheets and WhatsApp groups: A register or WhatsApp check-ins
Arthaleads builder CRM: Selfie clock-in with location (Growth)
Sheets and WhatsApp groups: Their leads leave with their phone
Arthaleads builder CRM: Leads, chats and history stay with the company
| Sheets and WhatsApp groups | Arthaleads builder CRM | |
|---|---|---|
| Where leads live | A sheet per campaign and agents' phones | One list per project, with the source on every lead |
| A new Facebook lead | Downloaded and shared hours later | Imported automatically and assigned in seconds |
| Same buyer enquires twice | Two agents call the same person | The repeat number is flagged as a duplicate |
| Site visits | Counted from memory at the weekly meeting | A pipeline stage, counted per project and per agent |
| Telecaller attendance | A register or WhatsApp check-ins | Selfie clock-in with location (Growth) |
| When a salesperson leaves | Their leads leave with their phone | Leads, chats and history stay with the company |
The best one is the one your sales team will actually use. For a builder that means leads kept project by project, automatic capture from Facebook and WhatsApp (Google lead forms on Enterprise), an easy way to bring in portal leads, fair routing to telecallers, site visit tracking and per-project reports. Arthaleads does all of this from ₹599 per user per month.
Yes. Starter includes two projects and Growth has no limit. Each project keeps its own leads, team, brochures, floor plans and videos, and you can move a lead from one project to another without losing its notes, follow-up or history.
No. Portal leads come in by import: download them from the portal as a sheet and import the CSV or Excel file into the project. Facebook and Instagram lead ads, WhatsApp chats, your website forms and the project's QR code do come in automatically, and Google lead forms do too on Enterprise.
On Growth, every new lead gets an owner the moment it arrives, shared out to the agent with the fewest open leads, and that person's phone gets a push alert. You can add routing rules, for example by campaign, and Hot Today ranks who to call first using AI lead scoring. On Starter, an admin assigns each new lead. Overdue follow-ups turn red, and agents can call and log outcomes from the Android app.
Yes. On Growth the WhatsApp AI agent answers buyers about your project and its location day and night, sends the brochure, photos and floor plans, asks about budget and timeline, offers a site visit and saves the answers on the lead. Your team can take over any chat.
Arthaleads Starter is ₹599 and Growth is ₹999 per user per month, plus 18% GST, with a five-seat minimum. Large developers and multi-branch teams get an Enterprise quote with on-site onboarding and training. Every plan starts with a 14-day free trial.
Read more: the AI features, the WhatsApp CRM, every feature, plans and pricing, how Arthaleads compares with Sell.Do, Leadrat and Kylas.
Start the 14-day free trial, or message us on WhatsApp and we will set up your first project with you.