Terms of Service

By accessing or using Arthaleads CRM ("the Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you must not use the Service. These Terms apply to all users, including organisation administrators, managers, and agents. Arthaleads is made and operated by Prophunt LLP, a limited liability partnership registered in India (GSTIN 27ABAFP3487B1ZC) ("Arthaleads", "we", "us", or "our").

We may update these Terms from time to time. Continued use of the Service after any change constitutes your acceptance of the updated Terms. We will update the "Last updated" date above whenever changes are made.

Arthaleads is a real estate customer relationship management (CRM) platform that helps organisations manage leads, track sales pipelines, coordinate sales team activity, and automate follow-ups. The platform includes features such as lead management, follow-up scheduling, project tracking, WhatsApp Business messaging, telephony integration, booking management, and AI-powered assistance (Artha AI).

To use Arthaleads, you must create an account with valid credentials. You are responsible for:

• Maintaining the confidentiality of your account credentials (email and password).
• All activity that occurs under your account, whether or not authorised by you.
• Notifying Arthaleads immediately if you suspect any unauthorised use of your account.
• Ensuring that your account information remains accurate and up to date.
• Ensuring that admin credentials are not shared with unauthorised team members, as admin accounts carry elevated privileges over your organisation's data.

Arthaleads is not liable for any loss or damage arising from your failure to keep your credentials secure. The Service is not meant for anyone under 18 years of age.

You agree to use the Service only for lawful purposes and in a manner consistent with all applicable local, state, national, and international laws and regulations, including India's Digital Personal Data Protection (DPDP) Act, 2023 and the DPDP Rules, 2025. You must not:

• Use the Service for any unlawful, fraudulent, or harmful purpose.
• Misrepresent your identity or affiliation when using the platform.
• Interfere with or disrupt the integrity or performance of the Service.
• Attempt to gain unauthorised access to any part of the platform or its infrastructure.
• Scraping: Automated extraction of data using bots, crawlers, or similar tools.
• Reverse engineering: Attempting to decompile, disassemble, or otherwise derive the source code or underlying logic of the platform.
• Spam: Using lead data or platform features to send unsolicited bulk communications in violation of applicable telecommunications or data protection laws.
• Malicious activity: Uploading malware, viruses, or any code intended to damage or disrupt the Service or its users.
• Reselling: Sublicensing, reselling, or commercially exploiting the Service without Arthaleads' prior written consent.

Violations of this section may result in immediate account suspension or termination.

All lead data that you import into, create within, or generate through Arthaleads belongs to your organisation. Arthaleads does not claim ownership over your lead data. Prophunt LLP acts as a Data Processor on your behalf, storing and presenting your lead data solely to provide the CRM service to you.

You, as the organisation using Arthaleads, are the Data Fiduciary for the personal data of your leads and customers under India's DPDP Act, 2023. You are responsible for:

• Giving your leads a clear privacy notice and having valid consent or another lawful basis for every lead you upload, import or capture through the platform (including through ads, portals, WhatsApp and calls).
• Responding to data principal requests (access, correction, erasure, nomination, grievances) directed to your organisation.
• Ensuring that WhatsApp messages, calls, and automated communications sent through Arthaleads comply with applicable telecom and data protection regulations.

This section sets out how Prophunt LLP processes your organisation's personal data (mainly lead data) as your Data Processor under the DPDP Act, 2023 and the DPDP Rules, 2025. It forms part of these Terms.

• Your instructions: We process this data only to provide the Service and only on your documented instructions, which include these Terms, your settings and integrations in the CRM, and your requests to support. We do not use it for any other purpose.
• Confidentiality: Our staff and contractors who can access this data are bound to keep it confidential and access it only when needed to run or support the Service.
• Security safeguards: We protect the data with reasonable security safeguards, including encryption in transit (HTTPS/TLS), hashed passwords, encryption of stored access tokens, private file storage served only to authorised users, role-based access control, and logging of access and activity.
• Sub-processors: You authorise us to use the sub-processors listed in our Privacy Policy. We will update that list before adding a new sub-processor and tell you about material changes through the app or by email. We hold each sub-processor to data protection obligations suited to the service it provides.
• Breach notification: We will notify you without undue delay after becoming aware of a personal data breach affecting your data, share the information you need, and help you inform the affected people and the Data Protection Board of India.
• Data principal requests: If one of your leads contacts us about their data, we will pass the request to you, and we will help you respond to requests for access, correction, completion or erasure.
• Retention: Call recordings are deleted automatically after the period set by your plan, as described in the Privacy Policy. Other data stays until you delete it or the Service ends.
• Deletion or return at the end of the Service: Before closing your account, an admin can export your lead data in CSV or Excel format. When your organisation's account is deleted, we delete its data within 30 days. Copies in our database backups are deleted as those backups expire, within 12 months. We keep two things the law requires: our billing records for the organisation (plan payments and credit or storage purchases, with its billing name and GST details) for up to 8 years for tax purposes, and its activity log, which is deleted automatically after about one year.
• Your responsibility: You are responsible for giving notice to, and having consent from, the people whose data you upload or capture, and for the lawfulness of your instructions to us.

Arthaleads includes AI-powered features ("Artha AI") that help with lead scoring, follow-up suggestions, and sales assistance. When you use these features:

• Relevant lead and context data is sent to our AI provider (OpenAI, or Anthropic as a backup when OpenAI is unavailable) to generate responses. This data is processed under that provider's data processing terms and is not used to train its general models.
• You must not submit sensitive personal data (e.g. financial account details, government ID numbers, health information) to AI features.
• AI-generated content is advisory only. Arthaleads makes no warranty regarding the accuracy, completeness, or suitability of AI suggestions. You remain solely responsible for all decisions made using the platform.
• AI usage is tracked per organisation for billing and abuse-prevention purposes.

When you connect WhatsApp Business or telephony (call) integrations through Arthaleads:

• You are responsible for ensuring all WhatsApp communications comply with Meta's WhatsApp Business Policy and India's Telecom Commercial Communications Customer Preference Regulations (TCCCPR).
• You must obtain appropriate consent from recipients before sending WhatsApp messages or initiating calls.
• Call recordings (where enabled) are stored within your organisation's account for your agents' reference, for the period set by your plan. You are responsible for informing call participants that they are being recorded, as required by applicable law.
• Arthaleads is not responsible for messages or calls made through the platform that violate applicable law or platform policies.

In order to provide technical support, debug issues, or assist with onboarding, authorised Arthaleads platform administrators may access your organisation's CRM account ("Support Access"). The following conditions apply to all Support Access:

• Reason required: A stated reason (e.g. Customer Support, Bug Investigation, Onboarding) is mandatory before any support session begins.
• Audit logging: All support access is recorded in a tamper-resistant audit trail, including who accessed the account, when, and for what stated reason.
• Organisation notification: Your organisation's administrator will receive a push notification when a support access request is made or when a session is active. A visible banner is displayed inside the CRM for the duration of any active support session.
• Approval option: Your administrator may be asked to approve support access before it begins. You can also end any active support session at any time from Settings → Security.
• Access log: A complete history of all support access is available to your organisation administrator in Settings → Security.
• Purpose limitation: Support access is used exclusively to diagnose technical issues, provide onboarding assistance, or perform authorised data operations. Your data is never read, copied, shared, or monetised for any other purpose.
• Session duration: Support sessions are time-limited (maximum 2 hours per session) and are automatically terminated when the platform administrator logs out.

By agreeing to these Terms, you acknowledge and consent to this support access mechanism as described above.

By using Arthaleads, you acknowledge that we collect and process certain data as described in our Privacy Policy. This includes account data, lead data, and integration data from connected platforms (Meta, Google, WhatsApp, telephony providers). Some of this data is stored or processed outside India by the sub-processors listed there. Your continued use of the Service constitutes acceptance of our data practices as outlined in the Privacy Policy.

Arthaleads is committed to compliance with the Digital Personal Data Protection (DPDP) Act, 2023, the DPDP Rules, 2025, and other applicable Indian data protection laws.

Arthaleads aims to maintain high availability for the platform. However, we do not guarantee uninterrupted or error-free access to the Service. The platform may be temporarily unavailable due to scheduled maintenance, infrastructure issues, or events beyond our control. Arthaleads will make reasonable efforts to notify users of planned downtime in advance. We are not liable for any losses or inconvenience caused by service interruptions.

Paid plans are billed in advance for the chosen billing period. You can cancel at any time, with no lock-in; your plan stays active until the end of the current billing cycle. We offer a 7-day money-back guarantee on your first payment. Full details on refunds and cancellations are in our Refund & Cancellation Policy. Our use of cookies is described in our Cookie Policy.

All intellectual property in the Arthaleads platform, including software, design, trademarks, and documentation, belongs to Prophunt LLP. You are granted a limited, non-exclusive, non-transferable licence to use the Service for your internal business purposes only. Nothing in these Terms transfers any intellectual property rights to you.

Arthaleads reserves the right to suspend or terminate your account at any time, with or without notice, if we determine that you have violated these Terms or engaged in conduct harmful to the platform, other users, or third parties. You may also terminate your account at any time from the app, from our Delete Account page, or by contacting us. Upon termination, your access to the platform will be revoked and your data will be deleted as described in Section 6 and our Privacy Policy.

To the fullest extent permitted by applicable law, Prophunt LLP shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of revenue, loss of data, loss of business opportunities, or reputational harm, arising from your use of or inability to use the Service, even if Arthaleads has been advised of the possibility of such damages. Our total liability to you for any claim arising out of or relating to these Terms or the Service shall not exceed the amount paid by you to Arthaleads in the three months preceding the event giving rise to the claim.

These Terms are governed by and construed in accordance with the laws of India. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of India.

If you have any questions about these Terms of Service or wish to report a violation, please contact us: