The WhatsApp CRM for real estate teams

Buyers message you on WhatsApp first. ArthaLeads answers them in seconds with an AI agent, saves every chat as a lead with the buyer's budget and needs filled in, and gives your whole team one inbox to follow up from.

No credit card needed. Our team helps you connect your WhatsApp Business number.

The ArthaLeads WhatsApp inbox: an AI agent replying to a property buyer on phone and web

Why property teams need a WhatsApp CRM

In Indian real estate, most enquiries now start on WhatsApp. A buyer taps an ad, messages at 10 PM, and expects an answer before they message the next builder. If that chat sits on one agent's phone, it is answered late, the buyer's budget and timeline live only in that chat, and nobody else on the team knows it exists.

A WhatsApp CRM fixes that. The chat, the buyer's details and the next step all live in one lead record the whole team can see. Replies go out in seconds, even at night, and the manager knows which ads produce real buyers. It is the same lead management discipline described in our guide to real estate lead management, applied to the channel your buyers use most.

How the WhatsApp CRM works

From the first message to a booked site visit, in four steps.

  1. 1

    A buyer messages you

    From a Facebook or Instagram click-to-WhatsApp ad, the button on your website, a hoarding QR code or a number they saved. Every chat arrives in one team inbox, not on one agent's phone.

  2. 2

    The AI agent replies in seconds

    Day or night, in the buyer's language. It answers questions about your project, asks what they need, their budget and when they plan to buy, and shares the brochure and location.

  3. 3

    The chat becomes a lead

    The lead is created with the buyer's answers already filled in and the ad or source it came from. Routing rules give it an owner and their phone gets a push alert.

  4. 4

    Your team takes it from there

    The agent sees the whole conversation, takes over the chat whenever they like, books the site visit and sets the next follow-up, all from the same screen.

Everything your team needs on WhatsApp

Built on the official WhatsApp Business Platform. The plan each feature starts on is shown on its card.

Shared WhatsApp inbox

One business number for the whole team. Managers see every chat, and nothing is lost when an agent is on leave or leaves.

From the Starter plan

Every chat becomes a lead

New WhatsApp contacts are added as leads automatically, with the ad name for click-to-WhatsApp chats, so you know what each campaign brought in.

From the Starter plan

WhatsApp AI agent

Answers buyers 24/7 in English, Hinglish, Hindi or Marathi, qualifies them and books site visits. Your team can take over any chat at any time.

From the Growth plan

AI-written replies

For any lead, AI drafts a personal message using their name, project interest and budget. The agent reviews it and sends in seconds.

From the Growth plan

Templates and campaigns

Send approved WhatsApp templates to a filtered list of leads, for launches, price updates and site visit reminders.

From the Growth plan

Consent on every lead

Each lead carries a WhatsApp consent status. Marketing templates skip anyone who said no, and you can filter your audience by consent before you send.

From the Growth plan

Business hours and routing

Set your business profile, working hours with an automatic away message, and who gets each new conversation.

From the Starter plan

Prepaid credits, clear bills

WhatsApp messages are paid from a prepaid credit balance. Top up online and see a statement of every charge.

From the Starter plan

WhatsApp Business app vs a WhatsApp CRM

The free WhatsApp Business app is fine for one person. Once several agents handle enquiries, this is what changes.

Who can reply

Business app: Whoever holds the phone

ArthaLeads: The whole team, from one shared inbox

Replies at night and on Sundays

Business app: An away message at best

ArthaLeads: The AI agent answers and qualifies the buyer, 24/7

Buyer details

Business app: Scattered across chats and notes

ArthaLeads: Filled into the lead record automatically

Which ad brought the buyer

Business app: Visible in that one chat only

ArthaLeads: Saved on the lead, so you can count buyers per ad

When an agent leaves

Business app: The chats leave with their phone

ArthaLeads: History stays with the company

Follow-up reminders

Business app: None

ArthaLeads: A dated follow-up on every lead

Bulk messages

Business app: Broadcast lists only

ArthaLeads: Approved templates to filtered lead lists

Want the reply routine behind this? Read how to reply to property enquiries on WhatsApp, even at 1 AM.

WhatsApp CRM questions

What is a WhatsApp CRM?

A WhatsApp CRM connects your business WhatsApp number to your customer records. Every chat is saved against the buyer's lead, the whole team works from one inbox, and replies, follow-ups and campaigns happen in the same place you track the sale.

Do I need the WhatsApp Business API?

Yes. A team inbox, AI replies and campaigns need the official WhatsApp Business Platform (the API), not the WhatsApp Business app on a phone. Our team sets up the connection with you during onboarding.

Can the AI reply in Hindi or Marathi?

Yes. On the Growth and Enterprise plans the WhatsApp AI agent follows the buyer's language, including English, Hinglish, Hindi and Marathi. Your team can take over any conversation at any time.

How are WhatsApp messages charged?

Meta charges for WhatsApp business messages. In ArthaLeads these are paid from a prepaid credit balance that you top up online, with a statement of every charge and a free monthly allowance of service replies used first.

Does it work with click-to-WhatsApp ads?

Yes. Chats that start from a Facebook or Instagram click-to-WhatsApp ad become leads with the ad name saved, so you can see which campaign produced which buyer. The guided button flow for these ads is on the Enterprise plan.

Which plan do I need?

The shared inbox and automatic lead capture are on Starter (₹599 per user per month). The WhatsApp AI agent, AI-written replies, templates and campaigns are on Growth (₹999 per user per month). Every plan starts with a 14-day free trial.

See the full feature list on the features page, compare plans and pricing, or read how to choose a real estate CRM.

Answer every buyer on WhatsApp, day and night

Start the 14-day free trial, or message us on WhatsApp and see the AI agent reply to you.