Topic
Channel Partners
How builders and developers work with channel partners in India: who owns a lead, registration windows, brokerage tracking and keeping partners trusting you.
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About Channel Partners
Channel partners bring buyers to many Indian developers, and disputes are usually about who brought a buyer first. Clear rules for registering a lead, a fixed ownership window and accurate brokerage records keep partners working with you.
These guides cover partner onboarding, lead registration, tracking bookings and brokerage, and the records that settle disputes quickly.
Common questions
What is a channel partner in real estate?
A broker or firm, usually RERA-registered, that brings buyers to a developer's projects in return for brokerage on bookings.
How do builders avoid lead ownership disputes with channel partners?
Record the partner and source on the lead when it arrives, publish a registration window and the rule for who owns a returning buyer, and apply it the same way every time.
Put these ideas to work on your own leads
Every enquiry, WhatsApp chat and follow-up in one workspace.