You have a 99acres or MagicBricks sales rep on the phone, a quote in your inbox, and no idea whether it is fair. The 99acres leads package price is not one number, and MagicBricks and Housing.com do not publish theirs at all. This guide separates what the portals publish from what is third-party or broker-reported, then gives you a worksheet to check any quote before you pay.
The real test is not the sticker price per lead. It is what you pay for a lead your team actually reached within your reply window, and then what that works out to per site visit and per booking.
We do not cover how to reply fast here, because our guide on replying to portal leads already does. This article is about the money before the enquiry arrives.
99acres leads package price in 2026: published, third-party and broker-reported
The short answer: there is no single price, and any figure you read is one of three kinds. Know which kind it is before you build a budget on it.
- Published by the portal: according to 99acres' own buy-our-services page, the Premium plan is shown 'from ₹899 onwards', and the final price appears only after you add property details.
- Third-party price tables: leadproio.com lists 99acres BOSS and Sachet prices with a date of 20 September 2026. Treat these as a guide, since it is unclear whether GST is included.
- Broker-reported: MagicBricks and Housing.com figures come from broker blogs and sales calls, not from the portals themselves.
| Product | Price | Source type | What it gives you |
|---|---|---|---|
| 99acres Premium | From ₹899, final price after property details | Published by 99acres | Preferential visibility for a listing |
| 99acres BOSS 25, 3 months (75 contacts) | ₹14,632 | Third-party (leadproio.com, 20 Sept 2026) | Owner contacts |
| 99acres BOSS 50, 12 months (600 contacts) | ₹1,10,330 | Third-party (leadproio.com, 20 Sept 2026) | Owner contacts |
| 99acres Sachet Pack (25 listings) | From ₹14,499 | Third-party (leadproio.com, 20 Sept 2026) | Listing slots |
| MagicBricks agent packages | ₹3,000 to ₹75,000 a month | Broker-reported, not official | Shared buyer enquiries |
| Housing.com | Not published | Quote-only | Ask the rep |
Prices also move. An older Privyr article listed Sachet from ₹1,591 and BOSS from ₹3,149 a month, which is far below the newer leadproio figures. So check the live page, and date your screenshot of every quote.
99acres packages decoded, and why BOSS is not a buyer-lead package
Many pages call everything on 99acres a leads package. It is not. The products do different jobs, and mixing them up is the fastest way to waste a budget.
- Premium: a visibility upgrade on a listing. 99acres says free listings do receive responses and that paid packages add preferential visibility.
- Sachet listing packs: a bundle of listing slots, useful if you hold a lot of inventory.
- BOSS (Broker Owner Supply Solution): according to the 99acres BOSS page, it lets dealers contact active owners in their locality.
- Project products for builders: leadproio says Featured Project, New Project, Project Gallery and Banners have no public price.
What BOSS really buys
The BOSS page says the 10, 25 and 50 plans give 10, 25 and 50 owner contacts per month, with longer versions at 3x, 6x and 12x contacts. Credits are deducted only when you contact owner-listed properties, not broker-listed ones. You can buy online or through a sales executive.
Dividing leadproio's prices by contacts gives roughly ₹195 per contact for BOSS 25 over 3 months, ₹184 over 6 months and ₹173 over 12 months. BOSS 50 works out to about ₹231 for 1 month, ₹189 for 6 months and ₹184 for 12 months. These are our arithmetic on a third-party table, so verify GST on the live page.
Here is the budget point. An owner contact is a chance to win a mandate, not a buyer enquiry on your listing. If your problem is too little inventory, BOSS may help. If your problem is too few buyers, it will not, and its cost per contact cannot be compared with a cost per buyer lead.
For builders, public pricing is thin. A roughly five-year-old Scribd document shows 99acres campaign proposals for builders at ₹1,00,000 to ₹1,50,000. Use that only as context, never as a current price.
MagicBricks and Housing.com: why prices are quote-only
According to leadproio's reading of the MagicBricks site, the Advertise with us page asks you to pick Individual, Agent or Builder, then submit your name, mobile, email and city before it shows packages. Some products, such as iAdvantage, are sold offline only. So the price you get depends on who you are and where you sell. Details are on leadproio's MagicBricks page.
Broker-reported ranges are wide. Optimizedgrowth reports roughly ₹3,000 to ₹75,000 a month depending on city, tier and top-ups, while Closingfox reports ₹5,000 up to ₹75,000 and above for metro premium packs. Optimizedgrowth's table also puts MagicBricks Prime for large brokers at ₹50,000 to ₹1,20,000 a month for 150 to 300 leads, or ₹400 to ₹800 per lead. That is a blog estimate, not portal data.
For Housing.com we found no usable primary source, so treat it as quote-only. Whatever the portal, ask the rep these before you discuss price:
- Which cities and localities does the quote cover?
- Which tier or pack is this, and what do top-ups cost?
- How many leads or contacts are promised, and over what period?
- Are the leads shared with other subscribers?
Shared leads: why cost per lead misleads
A portal enquiry is often not yours alone. Closingfox says a portal lead can be shared across 4 to 15 brokers, so the one who calls first usually wins. A cheap lead that five other brokers are already calling is not cheap.
Optimizedgrowth gives a useful example. A ₹500 shared lead at 2% conversion costs ₹25,000 per deal, while a ₹2,000 exclusive lead at 15% costs ₹13,333. Its own numbers are estimates, but the logic holds: conversion matters more than the headline price.
Sell.do says portals often have the lowest headline cost per lead but the widest gap between lead and booking. It puts Meta lead ads at about ₹150 to ₹2,000 per lead and Google Search at about ₹300 to ₹2,500. For how portals compare with other sources, see where real estate leads come from in India.
The quote-checking worksheet: 8 questions to get in writing
Take this into every sales call. If the rep will not put an answer in writing, treat it as a no.
- Is the quote inclusive or exclusive of GST, and what is the final invoice amount?
- What is the validity, and does it start on payment or on listing activation?
- How many leads, contacts or listing slots are included, and do unused credits expire?
- Which product is this: buyer enquiries, owner contacts or listing visibility?
- Which city, localities and property types does it cover?
- Are leads shared or exclusive, and how many other subscribers can receive the same enquiry?
- Is there a refund or replacement for duplicate, invalid or fake numbers?
- What is the renewal price and top-up price, and who is my relationship manager?
Why so strict? On Trustpilot, 99acres reviewers mostly complain about no leads, slow listing activation and poor relationship manager follow-up after payment. One review says ₹14,000 was paid and almost zero leads came in a month. MagicBricks shows a score of about 1.2 out of 5 across roughly 196 reviews. Trustpilot skews toward unhappy customers, so read this as a signal to demand terms in writing, not as proof of portal quality.
Worked example: from a ₹60,000 invoice to cost per booking
Sell.do gives this example: a brokerage spends ₹60,000 on two portals and gets 300 enquiries, so the raw cost per lead is ₹200. If only 180 were contacted within 30 minutes, the cost per properly worked lead is ₹333. We extend it below, and the site visit and booking numbers are illustrative, not benchmarks.
| Metric | Working | Result |
|---|---|---|
| Invoice for the month | Two portals | ₹60,000 |
| Enquiries received | Sell.do example | 300 |
| Raw cost per lead | 60,000 / 300 | ₹200 |
| Reached within reply window | Sell.do example | 180 |
| Cost per reached lead | 60,000 / 180 | ₹333 |
| Site visits (illustrative) | 5% of 180 reached | 9 |
| Cost per site visit | 60,000 / 9 | ₹6,667 |
| Bookings (illustrative) | 1 from 9 visits | 1 |
| Cost per booking | 60,000 / 1 | ₹60,000 |
Now compare ₹60,000 per booking with what you actually earn per booking: brokerage for a channel partner, or your acceptable sales cost for a developer. If the number does not fit, no discount on the sticker price will fix it.
Reach matters too. If the same team reached 270 of the 300 enquiries, the cost per reached lead falls to about ₹222 without any change in price. One month with one booking proves little, so judge over at least two or three months.
Builders vs channel partners: which portal products suit whom
- Channel partner with inventory to push: Premium visibility or listing packs, plus an agent package for buyer enquiries. Test one portal at a time.
- Broker short of mandates: BOSS may fit, because it buys owner contacts. Measure it by mandates won, not by buyer leads.
- Builder or developer: project products are quote-only, so ask for locality targeting, lead volume, how leads are delivered, and what a project placement costs per month.
- Developer comparing channels: line up the portal quote against Meta and Google on cost per site visit, not cost per lead.
A developer's lead is for one project, so sharing is less about other brokers and more about competing projects shown beside yours. Ask what else appears on the same page, and judge the package on site visits delivered.
Run a 30-day test and tag every portal lead by source
Set one question
For example: does this package give us site visits at a cost we accept? Change only one portal or package at a time.
Tag every lead by source
Record portal name, package and city on each enquiry the moment it arrives. Untagged leads cannot be judged.
Log first contact time
Note when each lead was first reached, so you can count leads reached within your reply window.
Track visits and bookings by source
Count site visits and bookings against each portal, not just enquiries.
Decide at day 30
Work out cost per reached lead, per site visit and per booking. Renew, change or drop, and ask for the renewal price in writing first.
A spreadsheet can do this for a small team. A CRM does it with less typing. Arthaleads can take 99acres, MagicBricks and Housing.com leads imported from CSV or Excel into one place, so you can see each source through to site visit and booking.
If you want to try it on a real month of portal leads, Arthaleads offers a 14-day free trial of Growth with no credit card. You can see plans and pricing first.
Frequently asked questions
Is 99acres worth it for brokers?
It depends on what you buy and how fast you work the leads. Run a 30-day test on one package, tag every lead by source and measure cost per reached lead, per site visit and per booking. If the numbers fit your brokerage, renew. If not, change the product or drop it.
Is a free 99acres listing enough?
99acres says free listings do receive responses and that paid packages add preferential visibility. A free listing is a fair first test, especially for a small inventory. Pay only when you can show that visibility is your bottleneck and that your team can reply quickly.
Why did I get zero leads after paying?
Common causes are a delayed listing activation, a product that does not give buyer leads (BOSS gives owner contacts), a narrow locality or a weak listing. Ask the relationship manager for the activation date and what you were promised in writing. Several Trustpilot reviewers describe this exact problem, which is why the worksheet above asks for validity and activation terms.
Does 99acres charge hidden fees or take brokerage?
According to its FAQ, 99acres says paid owner packages have no hidden charges and that it takes no brokerage from buyers or sellers. For agent and builder products, still ask whether the quote includes GST and what top-ups and renewals cost. Get the final invoice amount in writing.
How do I buy leads on 99acres?
There is no single buy-leads button. You buy a product that matches your goal: Premium or Sachet packs for listing visibility, BOSS for owner contacts, or project products for builders. BOSS can be bought online or through a sales executive, according to the 99acres BOSS page.
About Arthaleads
Arthaleads is a CRM for Indian real estate sales teams. It brings enquiries from ads, portals, your website and WhatsApp into one workspace, with follow-ups, projects, bookings and invoices. These articles are educational and are not a substitute for advice based on your own business and data.