Broker CRM
CRM for real estate brokers and channel partners
Every enquiry in one list, a follow-up for every buyer, and the brokerage worked out for each developer you sell for. Built for broker and channel partner teams of 5 to 30.
- Leads from every source
- Brokerage per developer
- From ₹599 per user
What is a CRM for real estate brokers?
A CRM for real estate brokers is software that keeps every buyer enquiry, from ads, WhatsApp, portals and walk-ins, in one list with an owner and a next follow-up, tracks each buyer to the site visit and booking, and records the brokerage due from each developer the broker sells for.
Most broker teams run on WhatsApp groups and a shared sheet. That works with a handful of buyers. With several developers' projects and leads every day, follow-ups slip, two agents call the same buyer, and nobody can say which bookings are still waiting for brokerage. Arthaleads keeps the buyers, the projects and the money in one place.
From enquiry to brokerage in Arthaleads
The same four steps for every developer you sell for.
- 1
Capture
Ads, WhatsApp, website forms and QR codes arrive on their own; portal sheets by import.
- 2
Follow up
Each lead has an owner and a next follow-up; overdue ones turn red on everyone's list.
- 3
Visit and negotiate
Site visits and negotiation are pipeline stages, with every call and chat on the lead.
- 4
Book and bill
Close the deal and the booking works out brokerage and GST for that developer (Growth).
Built for broker and channel partner teams
Each card shows the plan it starts on.
Invoice AL-0142
Flat 1204, Riverview Heights, Asha Kulkarni
Agreement value₹82,00,000
Brokerage 2%₹1,64,000
CGST 9% + SGST 9%₹29,520
Total due₹1,93,520
Leads from every source
Facebook and Instagram ads, WhatsApp, website forms and QR codes arrive with their source.
From StarterPortal and Excel imports
Import 99acres, MagicBricks and Housing.com sheets; duplicate numbers are skipped.
From StarterFollow-up reminders
Amber on the day, red when overdue, with a push alert for every new lead.
From StarterProjects for every developer
Two projects on Starter, unlimited on Growth; move buyers between them with their history.
From StarterDeveloper partners
Each developer you sell for with a default brokerage percentage for new bookings.
From GrowthBookings and GST invoices
Brokerage and GST worked out, a branded PDF invoice, and payment status for each.
From GrowthAndroid app for agents
Leads, follow-ups, calls and WhatsApp from the phone, with outcomes logged on the lead.
From StarterRoles for your team
Role-based access: agents see only the leads and projects given to them.
From Starter
WhatsApp groups and a sheet vs a broker CRM
What changes when your buyers, projects and brokerage live in one system.
A new enquiry
WhatsApp groups and a sheet: Forwarded to the group, picked up by whoever is free
Arthaleads: In the list with its source and one owner
Follow-ups
WhatsApp groups and a sheet: Remembered, or not
Arthaleads: Reminders that turn red when overdue
Several developers' projects
WhatsApp groups and a sheet: One tab per project, copied by hand
Arthaleads: A project for each, buyers moved with their history
Brokerage due
WhatsApp groups and a sheet: Worked out at month end from memory
Arthaleads: Calculated on every booking, invoice status tracked (Growth)
When an agent leaves
WhatsApp groups and a sheet: Their buyers leave with their phone
Arthaleads: Leads, chats and history stay with your company
| Topic | WhatsApp groups and a sheet | Arthaleads |
|---|---|---|
| A new enquiry | Forwarded to the group, picked up by whoever is free | In the list with its source and one owner |
| Follow-ups | Remembered, or not | Reminders that turn red when overdue |
| Several developers' projects | One tab per project, copied by hand | A project for each, buyers moved with their history |
| Brokerage due | Worked out at month end from memory | Calculated on every booking, invoice status tracked (Growth) |
| When an agent leaves | Their buyers leave with their phone | Leads, chats and history stay with your company |
Broker CRM questions
Anything else? Message us on WhatsApp and a real person replies.
The one your agents use every day. For a broker or channel partner that means every enquiry from Facebook, WhatsApp, portals and your website in one list, follow-up reminders that are hard to miss, a phone app for site visits, and bookings with the brokerage worked out for each developer you sell for. Arthaleads does this from ₹599 per user per month, with bookings and brokerage on Growth.
Yes, on Growth. Keep a list of the developers you sell for, each with its own brokerage percentage. When a deal closes, the booking fills in that percentage, works out the brokerage and GST (CGST, SGST or IGST), and gives you a PDF invoice with your logo, RERA number and bank details. Invoices move from Draft to Sent, Payment pending and Payment received.
Yes. Each project keeps its own leads, brochures, floor plans and videos. Starter includes two projects and Growth has no limit. You can move a buyer from one project to another without losing notes, follow-ups or history, which matters when a buyer who wanted one project fits another.
Yes. The Arthaleads Android app shows each agent their leads and follow-ups, alerts them to new leads, and lets them call, send a WhatsApp message and log the outcome from the lead. On Growth, field agents clock in with a selfie and location.
No. Portal leads come in by import: download them from the portal as a sheet and import the CSV or Excel file; duplicate numbers are skipped. Facebook and Instagram lead ads, WhatsApp chats, your website forms and project QR codes do come in automatically.
Arthaleads Starter is ₹599 and Growth ₹999 per user per month, plus 18% GST, with a five-seat minimum. Every plan starts with a 14-day free trial, no credit card.
Every buyer followed up, every brokerage accounted for.
Book a 30-minute demo on your own leads, or start the 14-day free trial yourself.
- 14-day free trial
- No credit card
- Made in Pune
