The Arthaleads Journal
How real estate teams win more leads
Practical guides on CRM software, lead generation, WhatsApp, follow-ups, site visits and running a sales floor, written for Indian developers, brokers and channel partners.
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Real Estate Lead Scoring: A 100-Point Sheet You Can Run Today
A copyable 100-point scoring sheet for property enquiries, with Hot, Warm and Nurture bands, call deadlines, and an honest look at what AI lead scoring needs before you trust it.
WhatsApp Marketing for Real Estate in India: Rules and Real Costs
Which property leads can you message on WhatsApp, which template type applies, and what does each message cost in 2026? A rules-first guide for builders, brokers and channel partners.
How Channel Partners Can Track Bookings and Brokerage Across Developers
A practical system for brokers selling for several developers: brokerage terms, written client registration, booking tracking, GST invoices and brokerage follow-up.
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18 articlesReal Estate CRM
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Real Estate CRM Pricing in India: What 5, 10 or 25 Seats Cost
What a property sales team really pays for a CRM in a year: per-user vs flat-fee maths, 18% GST, annual billing, minimum seats and the costs outside the licence, with every competitor price sourced.
Free vs Paid CRM for Real Estate: What You Give Up With Free Tools
Sheets, the WhatsApp Business app and free CRM plans work well for small teams. Here is where they break as you grow, and a simple test to decide when to pay.
CRM for Builders and Developers: What Your Sales Team Really Needs
Multi-project pipelines, QR codes on hoardings, launch-day planning, telecaller workflow, channel partners and bookings: what developer sales teams need from a CRM.
Lead Generation
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99acres, MagicBricks and Housing.com Leads: How to Reply Before Your Competitors Do
Portal buyers enquire with several listings at once. A simple routine for owning, calling, de-duplicating and tracking 99acres, MagicBricks and Housing.com leads.
Where Real Estate Leads Come From in India: 8 Channels Compared
Ads, portals, WhatsApp, walk-ins, partners and expos bring very different buyers. Compare 8 lead channels on intent, quality, response time and capture.
Facebook Lead Ads for Real Estate: Set Up the Form and the Follow-Up
Facebook lead ads produce enquiries quickly, and they go cold just as quickly. How to design the form, route leads to the right person and follow up in time.
Lead Management & Follow-ups
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A Real Estate Follow-Up System Your Sales Team Will Actually Use
Most real estate leads are not lost to competitors. They are lost between the first call and the site visit. Five simple rules for a follow-up system that sticks.
Real Estate Lead Management: From First Enquiry to Site Visit in 5 Steps
Good lead management is not a tool, it is a process. Five steps to take a real estate enquiry from the first message to a booked site visit.
WhatsApp for Real Estate
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How to Integrate WhatsApp with Your Real Estate CRM
Business app or Business Platform? What changes when WhatsApp is connected to your CRM, a 10-step setup checklist, common mistakes and how Meta charges for messages.
How to Reply to Property Enquiries on WhatsApp in Minutes, Even at 1 AM
Buyers do not keep office hours. Here is a simple reply routine for property enquiries on WhatsApp, what a good first message contains, and what to automate.
Sales Team & Telecalling
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TRAI Rules for Real Estate Calls: The New 7-Day Enquiry Rule
Your telecallers ring portal, Meta and website enquiries every day. TRAI's September 2026 amendment puts a 7-day clock on that. Here is what to change, in plain words.
How to Measure a Real Estate Sales Team Without Micromanaging
You do not need to watch every call to know how your team is doing. Five numbers, reviewed weekly, show where deals are won and where they leak.
Site Visits & Bookings
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