The Arthaleads Journal
How real estate teams win more leads
Practical guides on CRM software, lead generation, WhatsApp, follow-ups, site visits and running a sales floor, written for Indian developers, brokers and channel partners.
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Real Estate Lead Generation in India: 15 Ways That Work
A playbook of 15 ways builders, brokers and channel partners get property enquiries in India. Each has a setup checklist, a landing point and a first-reply check.
99acres Leads Package Price: What You Pay and How to Judge a Quote
What do 99acres, MagicBricks and Housing.com packages cost, and what do they deliver? A guide to published versus quote-only prices, with a worksheet and a cost-per-booking calculation.
DPDP Act for Real Estate Leads: Checklist to 13 May 2027
What the DPDP Act and Rules 2025 mean for the enquiry data your sales team collects, shares and stores. Follow one lead from form to cold folder, with a 6-month plan and sample consent wording.
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23 articlesReal Estate CRM
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Real Estate CRM Pricing in India: What 5, 10 or 25 Seats Cost
What a property sales team really pays for a CRM in a year: per-user vs flat-fee maths, 18% GST, annual billing, minimum seats and the costs outside the licence, with every competitor price sourced.
Free vs Paid CRM for Real Estate: What You Give Up With Free Tools
Sheets, the WhatsApp Business app and free CRM plans work well for small teams. Here is where they break as you grow, and a simple test to decide when to pay.
CRM for Builders and Developers: What Your Sales Team Really Needs
Multi-project pipelines, QR codes on hoardings, launch-day planning, telecaller workflow, channel partners and bookings: what developer sales teams need from a CRM.
Lead Generation
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99acres, MagicBricks and Housing.com Leads: How to Reply Before Your Competitors Do
Portal buyers enquire with several listings at once. A simple routine for owning, calling, de-duplicating and tracking 99acres, MagicBricks and Housing.com leads.
Where Real Estate Leads Come From in India: 8 Channels Compared
Ads, portals, WhatsApp, walk-ins, partners and expos bring very different buyers. Compare 8 lead channels on intent, quality, response time and capture.
Facebook Lead Ads for Real Estate: Set Up the Form and the Follow-Up
Facebook lead ads produce enquiries quickly, and they go cold just as quickly. How to design the form, route leads to the right person and follow up in time.
Lead Management & Follow-ups
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A Real Estate Follow-Up System Your Sales Team Will Actually Use
Most real estate leads are not lost to competitors. They are lost between the first call and the site visit. Five simple rules for a follow-up system that sticks.
How to Manage Real Estate Leads: From First Enquiry to Site Visit in 5 Steps
Good lead management is not a tool, it is a process. Five steps to take a real estate enquiry from the first message to a booked site visit.
WhatsApp for Real Estate
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WhatsApp Marketing for Real Estate in India: Rules and Real Costs
Which property leads can you message on WhatsApp, which template type applies, and what does each message cost in 2026? A rules-first guide for builders, brokers and channel partners.
How to Integrate WhatsApp with Your Real Estate CRM
Business app or Business Platform? What changes when WhatsApp is connected to your CRM, a 10-step setup checklist, common mistakes and how Meta charges for messages.
Real Estate WhatsApp Templates: 15 Replies for Property Enquiries
Fifteen WhatsApp replies a property sales team can copy today: the first reply to a price or location question, qualifying questions, site visit confirmations and reminders, and follow-ups for buyers who go quiet, with which ones need an approved template.
AI & Automation
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Sales Team & Telecalling
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Real Estate Sales Team Structure in India: Roles, Headcount, Handoffs
A practical guide to real estate sales team structure in India: the five roles, headcount for brokers, single-project builders and developers, handoff checklists and CRM rules.
TRAI Rules for Real Estate Calls: The New 7-Day Enquiry Rule
Your telecallers ring portal, Meta and website enquiries every day. TRAI's September 2026 amendment puts a 7-day clock on that. Here is what to change, in plain words.
How to Measure a Real Estate Sales Team Without Micromanaging
You do not need to watch every call to know how your team is doing. Five numbers, reviewed weekly, show where deals are won and where they leak.
Site Visits & Bookings
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Channel Partners
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RERA Real Estate Agent Registration: Fees, Ads, Renewal
Who must register as a RERA agent, what it costs, where your number must appear on ads and WhatsApp messages, and how to track renewal. A seller-side guide with MahaRERA as the worked example.
How Channel Partners Can Track Bookings and Brokerage Across Developers
A practical system for brokers selling for several developers: brokerage terms, written client registration, booking tracking, GST invoices and brokerage follow-up.
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